EN 
Romana
Sustainable thinking, conscious action
Oona Kids was born out of a need to embrace a business model rooted in sustainable development within the fashion industry—one that aims to change consumer mindsets and attitudes toward the products they buy and could use long-term.
We are committed to applying various strategies that foster awareness and individual responsibility, both through our role as a children’s clothing producer and by actively participating in community-transforming initiatives. These include awareness campaigns, participating in trade fairs, and other actions that support a more sustainable approach to production, purchase, and consumption. As a brand, we draw inspiration from the best practices in the field—those that have shaped our path toward sustainability while always keeping consumer needs in mind.
We are continuously expanding into markets where consumers seek sustainable, high-quality, and reasonably priced products. We hope our vision will become reality and help build a thriving, responsible society for the future of our children.
Sustainable fashion focuses on developing and implementing responsible business practices across the three pillars of sustainability: environmental, social, and economic.
Fashion has historically relied on a linear development model and now faces critical challenges—unsustainable practices and a significant contribution to global warming. These negative impacts stem from the industry’s complex chain: from raw material sourcing and textile production to garment manufacturing, distribution, and eventual disposal.
To pivot toward a sustainable development model, we needed to redefine the purpose of clothing production and consumption. Every link in the value chain must be rethought to support the transition to a circular economy. Though ambitious, sustainable goals are achievable—and they can positively impact the environment by reducing waste and extending garment lifecycles with quality materials and care for post-use phases.
We aim to align all three sustainability perspectives in our business model and implement circular economy principles. We also strive to help consumers make more mindful choices about the products they use and how they use them.
Our sustainable development objectives include:
1. Environmental Perspective
Created to be worn long-term – the capsule wardrobe
Our model directly targets the young generation, to whom we feel a deep responsibility. As parents, we aim to guide them toward a future where they can carry the torch. Our clothes are made for long-term use thanks to superior quality. For example, our garments feature extra-long cuffs that can be folded and worn longer as children grow. We encourage care and longevity through awareness campaigns and extended washing instructions—so each item can be passed on to another child.
“Wear, Love, and Pass On” is our guiding motto—a call for a more caring, generous industry. Since our clothing is designed for the very young, we wholeheartedly believe in this approach and hope to help raise an empathetic, curious, and responsible generation.
Implementing circular economy principles
We are committed to embracing circularity—ensuring nothing produced is wasted but transformed. We see ourselves as part of this shift and hope more businesses adopt circular rather than linear models. Our current practices already reflect our commitment to sustainable production, sourcing, and reuse in the textile industry.
Material sorting
All our fall-winter garments are made from merino wool, carefully selected from merino sheep raised under optimal conditions. The wool is imported from small producers in Italy and is sheared no more than twice a year.
Textile recycling
By repurposing textile waste, we protect the environment and foster social responsibility. Our fully-fashioned knitwear technique reduces production waste to less than 1%. This method creates standardized garment parts, assembled with minimal leftover yarn, making it a meaningful step toward circular fashion.
Production
Our garments are not only child-friendly—they’re also environmentally friendly. Our merino wool comes from local producers in Italy, and our cotton and viscose fabrics are woven in Romania. These materials undergo fewer harmful chemical processes, minimizing environmental and human health risks.
Packaging
We view packaging as part of our environmental responsibility. Our thank-you cards and packaging are made of recycled, recyclable paper. Our labels are a little different: they’re infused with essential oils (lavender, clove, patchouli) with moth-repellent properties. They can be reused in wardrobes or between-season storage—or disposed of safely, as they are biodegradable.
2. Social Perspective
Employee conditions and fair labor practices
Everyone involved in producing our garments works under fair conditions and is paid according to national labor regulations. We comply with all employment laws related to working hours, pay, individual rights, and inclusion. Hiring is based solely on competence, regardless of gender, religion, ethnicity, age, or orientation. Our Romanian production centers offer supportive environments, where we value work-life balance and treat our team like family.
Product safety and quality
Our garments are designed to stand the test of time—in both quality and style. Since they’re made for children, we want to empower the next generation to grow into a more inclusive, responsible society. We strongly believe that making sustainability fashionable is just as important as making fashion sustainable. Our commitment to product safety is intrinsic to our process. Our garments, made primarily of wool, contain no harmful substances and promote natural materials like wool, cotton, and viscose. These fabrics also dry quickly and naturally.
3. Economic Perspective
We are a small team driven by a purpose greater than ourselves: building a better world for our children. This is why we believe deeply in the value of involving children in our process. My daughter has been with me every step of the way—from strategy to execution—and continues to be part of our journey. I witness her growth fueled by curiosity about color, expression, and the magic of handmade creation.
Humans are inherently creative. We hope this creativity will positively influence both the environment we work in and the natural world around us. We hope to protect it, coexist with it, and never lose the spark it gives us.
We are committed to applying various strategies that foster awareness and individual responsibility, both through our role as a children’s clothing producer and by actively participating in community-transforming initiatives. These include awareness campaigns, participating in trade fairs, and other actions that support a more sustainable approach to production, purchase, and consumption. As a brand, we draw inspiration from the best practices in the field—those that have shaped our path toward sustainability while always keeping consumer needs in mind.
We are continuously expanding into markets where consumers seek sustainable, high-quality, and reasonably priced products. We hope our vision will become reality and help build a thriving, responsible society for the future of our children.
Sustainable fashion focuses on developing and implementing responsible business practices across the three pillars of sustainability: environmental, social, and economic.
Fashion has historically relied on a linear development model and now faces critical challenges—unsustainable practices and a significant contribution to global warming. These negative impacts stem from the industry’s complex chain: from raw material sourcing and textile production to garment manufacturing, distribution, and eventual disposal.
To pivot toward a sustainable development model, we needed to redefine the purpose of clothing production and consumption. Every link in the value chain must be rethought to support the transition to a circular economy. Though ambitious, sustainable goals are achievable—and they can positively impact the environment by reducing waste and extending garment lifecycles with quality materials and care for post-use phases.
We aim to align all three sustainability perspectives in our business model and implement circular economy principles. We also strive to help consumers make more mindful choices about the products they use and how they use them.
Our sustainable development objectives include:
1. Environmental Perspective
Created to be worn long-term – the capsule wardrobe
Our model directly targets the young generation, to whom we feel a deep responsibility. As parents, we aim to guide them toward a future where they can carry the torch. Our clothes are made for long-term use thanks to superior quality. For example, our garments feature extra-long cuffs that can be folded and worn longer as children grow. We encourage care and longevity through awareness campaigns and extended washing instructions—so each item can be passed on to another child.
“Wear, Love, and Pass On” is our guiding motto—a call for a more caring, generous industry. Since our clothing is designed for the very young, we wholeheartedly believe in this approach and hope to help raise an empathetic, curious, and responsible generation.
Implementing circular economy principles
We are committed to embracing circularity—ensuring nothing produced is wasted but transformed. We see ourselves as part of this shift and hope more businesses adopt circular rather than linear models. Our current practices already reflect our commitment to sustainable production, sourcing, and reuse in the textile industry.
Material sorting
All our fall-winter garments are made from merino wool, carefully selected from merino sheep raised under optimal conditions. The wool is imported from small producers in Italy and is sheared no more than twice a year.
Textile recycling
By repurposing textile waste, we protect the environment and foster social responsibility. Our fully-fashioned knitwear technique reduces production waste to less than 1%. This method creates standardized garment parts, assembled with minimal leftover yarn, making it a meaningful step toward circular fashion.
Production
Our garments are not only child-friendly—they’re also environmentally friendly. Our merino wool comes from local producers in Italy, and our cotton and viscose fabrics are woven in Romania. These materials undergo fewer harmful chemical processes, minimizing environmental and human health risks.
Packaging
We view packaging as part of our environmental responsibility. Our thank-you cards and packaging are made of recycled, recyclable paper. Our labels are a little different: they’re infused with essential oils (lavender, clove, patchouli) with moth-repellent properties. They can be reused in wardrobes or between-season storage—or disposed of safely, as they are biodegradable.
2. Social Perspective
Employee conditions and fair labor practices
Everyone involved in producing our garments works under fair conditions and is paid according to national labor regulations. We comply with all employment laws related to working hours, pay, individual rights, and inclusion. Hiring is based solely on competence, regardless of gender, religion, ethnicity, age, or orientation. Our Romanian production centers offer supportive environments, where we value work-life balance and treat our team like family.
Product safety and quality
Our garments are designed to stand the test of time—in both quality and style. Since they’re made for children, we want to empower the next generation to grow into a more inclusive, responsible society. We strongly believe that making sustainability fashionable is just as important as making fashion sustainable. Our commitment to product safety is intrinsic to our process. Our garments, made primarily of wool, contain no harmful substances and promote natural materials like wool, cotton, and viscose. These fabrics also dry quickly and naturally.
3. Economic Perspective
We are a small team driven by a purpose greater than ourselves: building a better world for our children. This is why we believe deeply in the value of involving children in our process. My daughter has been with me every step of the way—from strategy to execution—and continues to be part of our journey. I witness her growth fueled by curiosity about color, expression, and the magic of handmade creation.
Humans are inherently creative. We hope this creativity will positively influence both the environment we work in and the natural world around us. We hope to protect it, coexist with it, and never lose the spark it gives us.